This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including TikTok, Instagram, and Facebook.
- Video is the most popular and effective media format.
- 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.
- Long-form videos above 30 minutes, like webinars and live events, saw over 11,000% growth over the past decade, making it the fastest-growing video segment.
- In 2021, over 50% of marketers used visuals in over 91% of their content.
- According to a survey by Venngage, original graphics are the most used type of visual content by marketers at 36%, followed by stock photos at nearly 34%.
- 30% of marketers primarily create visual content for blogs, followed by social channels such as Facebook and LinkedIn.
- According to The World Health Organization, there are an estimated 2.2 billion people with visual impairments globally. (World Health Organization)
- Over 50% of marketers agree that visual content is essential to their marketing strategy.
- A third of marketers find producing visual content consistently is their biggest struggle with content production.
- 75% of adults in the US watch short-form video content on a mobile device.
- 59% of Gen Z viewers use short-form video apps to discover things that they then watch longer versions of. (Think With Google)
- On average, people watch 17 hours of video content per week.
- Social media videos are the most common type of video marketers create at 71%, followed closely by explainer videos at 70%.
- 80% of marketers held live events in 2022.
- YouTube is the most widely used video platform by marketers at 90% (Facebook is second, at 86%).
- 33% of marketers leverage short-form video content in their marketing strategy.
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